The Angry Birds characters have been referenced in television programs throughout the world. The Israeli comedy show Eretz Nehederet (in English: a Wonderful Country), one of the nation's most popular TV programs, satirized recent failed Israeli-Palestinian peace attempts by featuring the Angry Birds in peace negotiations with the pigs. Clips of the segment went viral, getting viewers from all around the world. The sketch received favorable coverage from a variety of independent blogs such as digitaltrends.com,^[6] hotair.com^[107] and intomobile.com,^[108] as well as from online news media agencies such as Haaretz,^[109] The Christian Science Monitor,^[7] The Guardian,^[110] and MSNBC.^[52] American television hosts Conan O' Brien, Jon Stewart and Daniel Tosh have referenced the game in comedy sketches on their respective series, Conan,The Daily Show, and Tosh.0.^{[111][112][113]} In the 30 Rock episode "Plan B", guest star Aaron Sorkin laments to Liz Lemon, "Our craft is dying while people are playing Angry Birds and poking each other on Facebook". He then provides a tip for Liz to improve her score in the game. In February 2011, American journalist Jake Tapper mockingly introduced U.S. Senator Chris Coons as the "Angry Birds champion of the Senate" during the National Press Club's annual dinner.^[114] Some of the game's more notable fans include Prime Minister David Cameron of the United Kingdom, who plays the iPad version of the game, and author Salman Rushdie, who claims he is "something of a master at Angry Birds".^[115] Basketball star Kevin Durant is an avid fan of Angry Birds, and regularly plays other NBA stars in matches, although he is weary of cheating. ^[116]

In September 2011, the Window of the World theme park in Changsha, China opened an unlicensed Angry Birds attraction.^[122] Visitors to the park use a large slingshot to launch stuffed versions of the bird characters at green balloons representing the pigs.^[122] Upon learning of the attraction, Rovio Mobile was reported to be considering working with the theme park to officially license it.^[123]Angry Birds and its characters have been featured in advertisements for other products. In March 2011, the characters began appearing in a series of advertisements for Microsoft's Bing search engine.^[117] At the 2011 South by Southwest festival in Austin, Texas, Nokia used scrims on a downtown building to project an advertisement for its new N8 handset that included the game's characters.^[118] A June 2011 T-Mobile advertisement filmed in Barcelona, Spain included a real-life mock-up of the game in a city plaza,^[119] while Nokia used the game in Kuala Lumpur, Malaysia to promote an attempt to set a world record for the largest number of people playing a single mobile game.^[120] Finnair has also used Angry Birds in their advertising, including taping an Airbus A340 airliner with the Angry Birds figures and holding an Angry Birds tournament on board a flight to Singapore. ^[121]

The game's popularity has spawned knock-off and parody games that utilize the same basic mechanics as Angry Birds. For example, Angry Turds features monkeys hurling feces and other objects at hunters who have stolen their babies.^[124] Another game, entitled Chicks'n'Vixens and released in beta form on Windows Phone 7 devices, replaces the birds and pigs with chickens and foxes, respectively.^[125] The developer of Chicks'n'Vixens intended the game as a challenge to Rovio Mobile, which stated at the time that a Windows Phone port of Angry Birds would not be ready until later in 2011.^[125]

Angry Birds has inspired works of religious analogy. A five-part essay entitled "Angry Birds™ Yoga – How to Eliminate the Green Pigs in Your Life" was written by Giridhari Dasa of the International Society for Krishna Consciousness (i.e. Hare Krishna) of Brazil, utilizing the characters and gameplay mechanics to explain various concepts of yoga in Gaudiya Vaishnavism as understood and interpreted by the Hare Krishna.^{[126][127][128][129][130]} The piece attracted much media attention, in Brazil and abroad, for its unique method of philosophico-religious presentation.^{[131][132][133][134]} The piece was also recognized and appreciated by Rovio Mobile's Peter Vesterbacka, who was prompted to comment on Twitter, "Very cool! I can see Angry Birds Yoga becoming a worldwide craze;-)".^[126]

Rovio is investigating ways to expand the Angry Birds brand, including merchandise, television shows and movies.^[135] The game's official website offers plush versions of the birds and pigs for sale, along with T-shirts featuring the game's logo and characters.^[136] In May 2011, Mattel released an Angry Birds board game, entitled "Angry Birds: Knock on Wood".^[137] Over 10 million Angry Birds toys have been sold thus far.^[138] Rovio opened the first official Angry Birds retail store in Helsinki on November 11, 2011 at 11:11am local time.^[123] It expects to open its next retail store somewhere in China, considered the game's fastest-growing market.^[123]

Mikael Hed, CEO of Rovio Mobile, has envisioned a feature film in the stop-motion animation style of Aardman Animation.^[135] To that end, Rovio has purchased a Helsinki-based animation studio to prepare Angry Birds short cartoons on Nickelodeon,^[138] the first of which was a Christmas special named "Wreck the Halls" that debuted on Nickelodeon in December 2011.^[139] Rovio also hired David Maisel, former executive producer of Marvel Studios films such as Iron Man and Thor, to head up production of feature-length films.^[138] Hed acknowledges that such a film would be years away, and that Rovio must keep the characters relevant until then, by producing sequels or new ports of the original game.^[135] Rovio officials have hinted that one such "sequel" will be told from the pigs' point of view.^[140]

In March 2012, Rovio announced plans for an Angry Birds attraction due to open in summer 2012 at the Särkänniemi adventure park in Finland.^[141]

Also in March 2012, Formula 1 driver Heikki Kovalainen unveiled an Angry Birds crash helmet that he will use in the 2012 season, following sponsorship from Rovio.